Privacy

Last updated 9 September 2026

This policy explains what personal data we collect through dbhq.uk, why we collect it, who processes it on our behalf, and the rights you have. We keep things deliberately minimal: no advertising and no selling of data. Analytics cookies are only used if you accept them via the cookie banner.

Who we are

The data controller is DBHQ Consulting Ltd, a company registered in England and Wales (company no. 06839674), trading as DBHQ. Registered office: Office 7, 35-37 Ludgate Hill, London, England, EC4M 7JN. For anything in this policy, email dan@dbhq.uk.

What we collect

We only collect what you give us or what is needed to serve the site:

  • When you contact us by email, through the contact form, or by booking a call: your name, email address, company (if you share it), and whatever you choose to tell us about your enquiry - including, if you answer them, how you would engage us and what brought you here.
  • Link context with a form enquiry: if you arrived on a link that carried source and post labels, those labels and the page you came to the form from are included in the enquiry email, so we know which post or tool led to it. They are visible in the address bar, we do not build a browsing history from them, and the form works exactly the same if they are absent.
  • Booking a call is handled by Cal.com, which processes the details you enter to schedule the meeting.
  • Analytics, only if you accept: we use Google Analytics 4 to understand how the site is used (pages viewed, rough location, device type). It runs in Google's consent mode and loads only after you accept via the cookie banner - if you decline, it is not loaded and no analytics cookies are set.
  • Technical logs: our host, Cloudflare, processes standard request data such as IP address to deliver and secure the site.

How we use it, and our lawful basis

Under UK GDPR we rely on the following:

  • Replying to your enquiry and discussing working together - our legitimate interests, and taking steps at your request before entering a contract.
  • Keeping proper business and accounting records - our legal obligations and legitimate interests.
  • Running, improving and securing the website - our legitimate interests in a fast, safe site.
  • Analytics - your consent, which you can withdraw at any time by declining or by clearing your choice in your browser.

Cookies

The site sets no cookies until you choose. When you first visit, a banner asks whether to allow analytics. If you accept, Google Analytics sets its own cookies (such as _ga) to measure usage. If you decline, Google Analytics is not loaded and no analytics cookies are set. We set no advertising cookies. Cloudflare may set strictly necessary cookies to keep the site secure and performant, and if you open the Cal.com scheduler, Cal.com may set its own cookies under its own policy.

Who processes your data

We use a small number of trusted providers, and we do not sell your data or share it for advertising:

  • Cloudflare - hosting, content delivery and security.
  • Google (Analytics) - website usage analytics, only if you accept.
  • Cal.com - call scheduling.
  • Resend - delivering contact form enquiries to us by email.
  • Microsoft 365 - email, when you write to us.

International transfers

Some of these providers may process data outside the UK. Where they do, the transfer is protected by UK adequacy regulations or by standard contractual clauses / an international data transfer agreement, so your data keeps an equivalent level of protection.

How long we keep it

We keep enquiry emails and booking details for as long as we need them to respond and, where relevant, for our legitimate business and legal records. After that we delete them. Aggregate analytics contain no personal data.

Your rights

Under UK GDPR you can ask us to give you access to your data, correct it, erase it, restrict or object to how we use it, or provide it in a portable form; and you can withdraw consent where we rely on it. Email dan@dbhq.uk and we will respond within one month.

Complaints

If you are unhappy with how we have handled your data, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.

Changes

We may update this policy from time to time. The date at the top shows when it last changed.

Contact

Questions about privacy? Email dan@dbhq.uk, or write to DBHQ Consulting Ltd, Office 7, 35-37 Ludgate Hill, London, England, EC4M 7JN.

We use Google Analytics to see how the site is used. Analytics cookies are only set if you accept. See our privacy policy.